Generating custom content to reach your business goals
Top Stories at Your Fingertips
Your business has some great stories to share, but does your team have the expertise to do it? I can spend half an hour with the subject matter experts, and create focused blog posts, videos, case studies and more (read some of my best pieces here). Meet your readers where they want to engage - with digital or print information that informs and entertains.
Did you know that 85% of customers trust an online review as much as a personal recommendation? Also, video generates 1200% more social shares than text and images combined. I can create video testimonials like this one, or digital and print brochures (click here to see an example). Let me help you boost your "social proof" ratings.
A blog post, like this one for American Express, is the most hardworking type of content that a company can produce. It's fast, easy, informative, and inexpensive. It also boosts your website's SEO rankings, creating more organic (free) traffic from potential customers.
Within months, I moved one client from zero to over 30 top-ranking keywords via a regular blog. I can earn similar results for your business.
ebooks and white papers
Did you know that 76% of buyers will share personal information for a white paper, and 63% for an eBook? The last eBook I wrote generated over 200 high-value leads within the first 30 days. Ebooks and white papers establish credibility with both B2C and B2B customers. As the author of five mainstream print books, three ebooks, and countless white papers, I can write and/or edit your material into a compelling, authoritative report.
“They keep their distance. They give you the dirty stare,” says Julian Eckhardt, sous-chef at the Inn at Little Washington, whose kitchen staff has visited Autumn Olive Farms twice. “Pork is now like tomatoes. Everyone wants heirloom varieties, and the funkier it looks, the better.” - Washington Post food section (cover)
Long-form content captures nine times more leads than short-form. This can include employee profiles, client stories, and project narratives, either text or video. Let me help you identify your most compelling options. Read more of my stories here.