Helping you fine-tune your stories to reach your target audience
Make Good Content Even Better
I can help you write that book you've been planning for years. Or, I can guide your in-house or freelance staff through new content creation. Need to update your existing content to target new personas, reach new business goals, or reflect changes in your industry? Let me audit your existing inventory, make recommendations, and even do the work for you.
SEO + keywording
Did you know that organic traffic converts better because it catches buyers at the end of their purchase cycle? On this free channel, conversion rates average 16%. But only if your content is properly optimized. Optimize your SEO strategy to ensure web users find you when they search on your product or service keywords. I can review your site and update the content and on-page SEO protocols to highlight the best target keywords for your business.
If you are in the 83% of marketers that curate content from other sources, a savvy editor like me can select the right material to engage your readers.
If your subject matter experts crank out blog posts, even better! An editor will give your blog and website a uniform feel, a common language, and calls to action that reflect your business goals. I can break out the red pencil and make a few quick tweaks to your ongoing copy flow to keep it fully optimized.
Do you dream of being a published author? A book will land you more speaking engagements, more media appearances, and generate more visibility (and leads) for your business. I can work with your notes, a draft, or just the ideas in your head to help create a cogent and thought-provoking print or eBook that captures your voice.